O le Aso o Tama o se tasi lea o aso sili ona taua i le kalena fa'alauiloa fa'atau oloa a Pasila. E oʻo atu i le 2025, o faʻailoga e faʻasino atu i se tagata e sili atu le filifilia, ae o loʻo naunau lava e tuʻuina atu meaalofa-pe a mafai ona latou mauaina se tasi. manino taua, feso'ota'iga fa'amoemoe e aafiaga vai i ala uma. I lalo, ua matou tu'ufa'atasia fa'amaumauga i fa'atauga fa'atau, vaega e fiafia i ai, ma su'esu'ega/fa'atauga masani, fa'atasi ai ma fautuaga fa'atino mo le fetu'una'iga o su'esu'ega, fa'asalalauga, ma fa'agaioiga.

Fa'aaliga ma le talafeagai o le aso

E tusa lava pe sili atu le taumafaina faʻatatau, o le aso e faʻauluina ai fefaʻatauaiga ma tupe maua i pisinisi faʻaletino ma numera. Fa'ailoa mai su'esu'ega fa'amoemoega fa'ataui le tele o tiketi e oo atu i le R$200 ma se tauvaga malosi mo le gauai atu i auala faaletino ma luga ole initaneti. Ina ia maua lelei le manaʻoga, e manaʻomia e tagata faʻatau oloa ma faʻailoga ona faʻaoga palu, tau, siitaga e ala o faasalalauga i mea e matua mananao matua e maua.

Meaalofa fiafia ma fa'amoemoega

O loʻo i ai se le fetaui i le va o mea e faʻamoemoe e faʻatau ma mea e manaʻo matua e maua:

• Fa'amoemoega o le Fa'atau: 40% fuafua e avatu o se meaalofa mea teuga (ofu, seevae, mea fa'aoga).
• Mana'oga o matua: tonu 21% fai mai latou te fiafia i mea fa'alelei.

Isi vaega talafeagai ile fa'atauga fa'atau:

• Paʻu: 24,4%
• Fa'aeletonika: 18,2%
• Meaʻai ma meaʻai: 12,4%
• Mea papakiu: 10,9%

Avanoa

• Feso'ota'iga ma fetu'una'iga feso'ota'iga: fa'ateleina le fa'aalia ma le taua o fefinaua'iga i vaega e maualuga le fiafia o matua (mea manogi, mea fa'aeletonika, papakiu) e aunoa ma le lafoa'iina o faiga - ae toe agavaa le ofo (pusa fa'atino, fa'avae fa'apitoa, aganu'u).
• Fusi fa'aoga fa'atatau: “Mitiafu + mea manogi femalagaiga”, “pusa papakiu + mea manogi + pia faapitoa”, “telefoni + taʻalo pepa meaalofa”.
• Su'ega fa'apitoa: faʻaaliga ma PDP faʻatasi ai ma le "sili ona talosagaina e matua", iloiloga ma faʻamaufaʻailoga "filifiliga a matua" e faʻaitiitia ai le va i le va o le faʻamoemoe ma le manaʻoga moni.

Fa'aalu vaega ma amioga fa'atau

• Tala o le Tupe: 47% ua faamoemoe e faaalu maua le R$200.
• Fa'atau auala:
  • Faleoloa fa'aletino: 37%
  • Polokalame fa'atau oloa: 30%
  • Upega tafa'ilagi aloa'ia: 21%
  • Feso'ota'iga (social commerce): 14%

Fuafuaga fa'atatau

• Omnicchannel o se vaega o filifiliga: kiliki-ma-aoina, fa'amaumauga tu'ufa'atasi ma taimi fa'agata manino e taua tele pe a fa'atapula'aina le paketi ma pu'upu'u le taimi.
• Curation e ala i le tau: “meaalofa e oo atu i le R$100/150/200” itulau ma motu faatelevaveina le faaiuga.
• Mobile-muamua ofo: pusa faʻapitoa ma faʻailoga i totonu o le app, faʻatasi ai ma faʻasalalauga faʻasalalau e faʻatatau i tului ma nofoaga.

Su'esu'ega ma fa'atauga fa'ai'uga

• O fea latou te su'eina?:
  • Fa'aaliga fa'aletino: 47%
  • Google: 23%
  • Social media: 19%
  • YouTube: 14%

A'afiaga mo fa'asalalauga ma anotusi

• Fa'atauga fa'aletino: fa'ailoga autu, tau va'aia ma QR code mo fesuiaiga, lapopo'a ma fa'amaumauga moni.
• Totogi Su'esu'ega/SEO: "Aso o Tama" aoina, fefaʻatauaʻiga / faʻagata FAQs, snippets mauoa ma tau / faʻasoa, ma faʻasalalauga faʻapitonuʻu (Local Inventory Ads).
• Fa'asalalauga fa'aagafesootai ma YouTube: vitio pupuu faʻatasi ma faʻatusatusaga (mea manogi X vs. Y), taʻiala faʻaoga (pusa keke), "3 meaalofa mautinoa i lalo ole R$200." Fa'aoga tagata foafoa e iai se fa'auiga mo le vaega.

Avanoa mo faʻailoga ma faʻatau oloa

1. Faʻaitiitia le va i le va o le faʻamoemoe ma le manaʻoga moni
   • Su'esu'ega vave ile fa'atau ma ile app ("O le a le mea e mana'o lou tama e maua?").
   • Su'ega A/B o se faleoloa fa'akomepiuta e fa'ailoa mai ai "mea e fiafia i ai matua" ma le "faiga fa'atau."
2. Fa'asinomaga ma fautuaga
   • Vaega e fa'asinomaga tama (gourmet, ta'aloga, tekinolosi, mata'utia) ma fa'atonu i PDPs.
3. Tu'ufa'atasiga fa'aletino-numera
   • Fa'atau i luga ole laiga, piki i le faleoloa ma le "fa'aleleia o le piki" (fa'ameaalofa afifi + pepa fa'apitoa).
4. Fa'aliga fefa'ataua'iga atamai
   • pusa fefiloi (teuga + mea fa'aoga mana'omia; papakiu + tipi ma mea fa'amamafa), fa'agasolo fa'aitiitiga ma fa'amalieina felauaiga.
5. Galuega ma UX
   • Fa'atosina vave, faiga fa'atauva'a faigofie pe a uma aso, fa'agata fa'agata, ma tu'ufa'atasiga tu'uina atu SLA.
6. Anotusi e tali ai fesili
   • Siata lapoa, ta'iala manogi (citrus, woody), fa'atusatusaga fa'aeletonika i le fa'aoga (galuega, ta'aloga, taimi paganoa).

Fa'afefea ona liliu fa'amaumauga i fa'atauga

Fa'atau atu lelei i le Aso o Tama mana'omia fa'alogo i le tagata fa'atau ma malamalama i mea e mana'o ai matua. Le tu'ufa'atasiga o fa'amaumauga (fa'amoemoe x mana'o), fa'atonuga ile tau, taulaga omnicchannel e feso'ota'iga fa'aoga faateleina le liua ma faaitiitia tupe maua. I se tala fa'atatau o tupe, po'o ai lava e momoli iloa le taua + sua aafiaga fausia le faamaoni ma faateleina le averesi pepa.